One of the Biggest Marketing Mistakes Explained

A few years ago, I was running ads for one of my successful e-commerce stores using Meta Ads. The daily budget exceeded $50 and the ROAS was insanely high (around 3).

In terms that everyone would understand, I was making back 3 dollars for every dollar I spent.

It was the kind of success that I felt was almost too good to be true. I was feeling unstoppable, convinced that I had cracked the marketing code. 

But, like Icarus flying too close to the sun, I was about to experience a harsh reality check…

My META Ads Account Had Been Restricted

One day, I logged into my account only to find that my Meta Ads account had been suspended. At first, I assumed it was just a temporary glitch. So I didn’t panic, took a break, and figured it would sort itself out.

Hours passed. The account was still disabled.

I therefore contacted Meta Ads support, thinking that they would help me out quickly… But I then realized that speaking to a human was nearly impossible, even with a $1,500 monthly ad spend. So I submitted ticket after ticket, hoping for a resolution from their end.

Three days later, I finally received a response. My ad account had been permanently blocked due to a non-respect of their advertising policy. 

These were standard e-commerce ads. Nothing deceptive, nothing unusual. Yet, my business was at a complete standstill. No leads. No traffic. No sales.

Why?

Because I had made the ultimate marketing mistake: relying on a single source of leads.

The Most Dangerous Number in Business

At the beginning, I of course blamed Facebook. I ranted about them having dumb unfair policies.

Then, I finally understood. This was all my fault. I could have avoided this problem easily.

I had put all my eggs in one basket. I was overly dependent on ONE SINGLE platform.  And in business, one is the most dangerous number:

• One primary traffic source

• One major client

• One key team member

When that ‘one’ is taken away, your business is left vulnerable, and in my case, it was fatal.

Here’s the hard truth: if something can go wrong, eventually it will.

The Solution: A Multichannel Marketing

After this happened, never again would I let my business be dependent on a single lead source.

Now, I actively look for the ‘ones’ in my marketing strategy. Because every ‘one’ represents a weak point, a vulnerability that could bring everything crashing down.

When an ad campaign performs well, we don’t just celebrate… we diversify.

If Meta Ads are working? Great. Now, let’s expand to:

• Google Ads

• Snapchat Ads

• Direct mail

• Referral programs

You name it.

We test and scale across multiple platforms and strategies. Because the only truly secure business is one that isn’t reliant on a ‘one’.

Don’t make the same mistake I did. Diversify your marketing, protect your business, and build a lead generation system that’s impossible to shut down overnight.

Get in touch with me here if you don't know how to get started.

Talk soon,

Mike