5 Simple Steps to Start Advertising Your Local Business for FREE

1. Be There: Rank High on Google

When it comes to being visible online, appearing at the top of Google search results is mandatory. But don’t worry, there are ways to improve your ranking without spending any money on ads.

Having a Website with Good SEO

A well-optimized website increases your chances of ranking higher on search engines. Focus on having a mobile-friendly design, fast loading speeds, and a solid SEO.

Simple Steps for Good SEO

• Use relevant keywords in your content

• Optimize meta titles and meta descriptions

• Create high-quality and informative blog posts

• Obtain backlinks from reputable websites

Use Free Platforms to Increase Visibility

Registering your business on platforms like Google My Business (GMB) and Yelp will boost your online presence. These platforms will improve the visibility of your business when people will search for keywords or reviews on Google.

2. Create an Instagram Account

Instagram is an excellent platform for free marketing. It allows you to connect with your audience and to showcase your expertise to the world.

Professional vs. Personal Account

A professional account provides insights into your audience, scheduling options, and more... This is a must if you want to use paid ads.

A personal account is better for growing a community and posting organically (for free) because you can use copyright sounds in your posts.

The Power of a Good Bio

Your Instagram bio should clearly state what your business offers. Include a link to your website and a call-to-action.

Different Types of Posts

• Stories: Great for promotions and quick updates.

• Posts: Pictures of your products, before/after, successes, etc…

• Reels: Short format videos get more engagement and reach a wider audience.

Using Hashtags Effectively

Hashtags increase the discoverability of your posts. Use a mix of popular and niche-specific hashtags. Warning: Do not use more than 3 hashtags as they will be less likely to work.

3. Use Your Clients’ Emails

Email marketing is one of the most cost-effective ways to show your expertise and drive sales.

Advantages of Email Marketing

• Direct communication with customers

• Higher conversion rates than social media

• Personalization increases engagement

How to Collect Customers’ Emails

• Offer something (a discount, free sample, …) in exchange for email sign-ups

• Use contact forms on your website

• Ask customers for emails at checkout

Creating a Good Newsletter

To create a good newsletter, you need to write high-quality content and provide free value to your prospects. They need to feel like you are the expert in the field. To increase opening and response rate, use a catchy subject line and add a clear call-to-action.

Automation for Efficiency

Tools like Mailchimp and Kit allow you to automate your emails, sending welcome messages, reminders, and promotions without manual effort.

4. Create a LinkedIn and Facebook Page

Both platforms help establish credibility and engage with the local community.

Ranking Higher on Google

Having a LinkedIn and Facebook page increases your chances of appearing in search results when people look up your business.

Boosting Professionalism & Community Engagement

Regular posting is crucial for building trust and credibility with your audience, ultimately leading to the attraction of more customers. When you consistently share valuable content, it demonstrates your commitment to providing useful information and engaging with your community. This consistency not only keeps your brand at the forefront of potential customers' minds but also establishes you as an authority within your niche.

What to Post

• Updates about your business

• Industry insights and tips

• Customer testimonials

• Special offers and promotions

5. Spread Your Organic Content Across the Web

For every piece of content that you have, you can create ten pieces that you can spread across all social media channels.

Repurpose Short Videos from Instagram

Short, engaging videos can be repurposed for other platforms like YouTube Shorts and TikTok.

TikTok is an emerging platform that allows small businesses to go viral with minimal effort. Share fun, informative, and creative content to connect with your audience. Gaining followers has never been that easy before!

Final Thoughts

It is possible, and highly advised for you to start advertising your business online for free. It is not easy, it does require time and dedication, but by optimizing your online presence, using social media and email marketing, you can attract more customers without spending a single dollar. Start with these five steps and watch your business grow!

Need help with your marketing strategy? 

Contact MM Marketing for expert guidance tailored to your local business!